I have often found that poor content is rarely caused by poor writing ability. In general, the issues that lead to poor quality writing result from poor communication with the client regarding what they expect, how much information they have provided, etc. Regardless of their experience, no writer can write effectively unless they are clear about the purpose of the project.This is where E-E-A-T takes over.
When you follow E-E-A-T principles, you will be producing content that is more authoritative, accurate and reliable. You should provide your writer with relevant content ideas so that they can write content that is search engine optimized (SEO) from the beginning. You may also want to consider hiring bloggers that have a high level of efficiency, adhere to the E-E-A-T principles, and work well with others. This will help reduce the amount of revising needed on each piece of content created and improve overall content quality.
5 Assignment Mistakes to Avoid
- Providing a Vague Brief
Freelance writers will struggle to provide you with drafts if there is no clear direction as to what they should be writing. Simply giving a writer a keyword and a random topic will confuse the writer further. No matter how great your blog writer in India is, they will need some type of explanation about the subject matter that you want written. When you provide a content draft with specific instructions regarding the contents of the article, as well as the client’s expectations, this will help the writer understand exactly what you are looking for in terms of communication through their writing.
- Prioritizing Keywords Only
Many companies believe that using keywords will help make their written material more understandable. In most instances, however, using only keywords results in written materials that seem forced, over-optimized, and do not offer any useful information or ideas to the readers.
This results in the reader guessing. When the reason for writing is explained to the writer, the writer will be able to create an interesting article. Professional SEO Content Writing Services in Kolkata, India consistently produce better results when there is a clear and concise brief that defines the purpose of the project as well as the organizational objectives.
- False Assumptions
A comprehensive overview of your business and a clear explanation of your expectations for each article are essential to understanding why freelance writers miss the mark. Even the most talented writers may struggle to understand your requirements without effective communication and a clear understanding of your company’s purpose and objectives. Without sufficient background information, writers may produce generic content that feels uninspired and uninteresting. Providing brand guidelines, detailed content briefs, and examples of previous articles can help writers understand your vision and create content that meets your expectations.
- Deadline Expectations
A major factor contributing to a low quality draft is the pressure of having to produce quality content on a tight schedule. It would be a good idea to hire an experienced blogger to write unique content for you based upon your preferred schedule.
Professional writers will conduct research into reliable sources, confirm the truth of all statements, examine rival sites, optimize the site for search engine optimization (SEO), create rules for how to write on your site, and review their own work to ensure clarity and correctness. When the writer must complete the writing quickly, it could harm the flow of the content, which ultimately can lead to a less than ideal first draft. Allow the writer plenty of time to read over what they’ve written and make any necessary changes before publishing it.
- General Feedback
When you hire freelance blog writers, you’ll receive great quality work. You’ll find that these writers have a lot of talent and experience. Writers need to know what they did right, or wrong so they can improve. If you give the writer feedback, instead of saying something like “good,” try to explain exactly why it was good. If the writer knows why it was good, then he/she will be able to write another article that is just as good, if not better. Also, by giving specific feedback, the writer will be encouraged to make any necessary changes to his/her work, and publish the article quickly. After all, if you provide clear feedback over time, you’ll develop a stronger relationship with the writer, which will allow both of you to create higher-quality articles.
- Case Study
George Bernard Shaw, a well-known playwright, once stated, “The greatest issue in communication is the misconception that it has been achieved.” His statement is a prime example of why providing freelance workers with clear content briefs is essential so they may have a clearer grasp and understanding.
Codeless, a content marketing agency, has made changes to how they produce content through rewriting their articles so that there is better strategy, clear structure, and improved readability.
Rather than merely encouraging writers to “improve” their writing skills, the team developed more comprehensive content briefs, offered more precise and detailed instructions to writers, and established clearer guidelines for editors. This led to an increase of 281% in average session duration and a decrease of 23% in exit rate; both measures indicate that providing improved guidance and developing a plan for creating content will significantly enhance the quality of content and increase levels of reader involvement.
- Great Content Instructions
Clear feedback and brief empower writers to produce accurate content.
| Assignment Mistake | Better Approach |
| Unclear content brief | Provide a detailed brief with audience, goals, SEO requirements, and structure. |
| No credible references | Provide trusted sources, internal data, and expert insights. |
| Vague feedback | Give clear, actionable feedback with specific improvement suggestions. |
Writing poor drafts isn’t necessarily a sign that a writer can’t write; it’s usually because the assignment wasn’t clear, and there were differing ideas about what was expected. If you provide your writers with clear instructions (briefs), you will have the basis for creating better quality, more accurate content.
FAQs
- Why do freelance writers submit poor first drafts?
Poor drafts commonly result from an unclear content brief, excessive deadlines, and/or imprecise feedback.
- What should a good content brief include?
A strong content brief should include an overview of who your target audience is, what you want to achieve with the content, how people are looking for answers related to this topic, key terms, your voice as a writer (tone), how you plan to structure/organize the article, and any other relevant support material.
- How can I reduce revisions with freelance writers?
I am able to assist other writers in improving their first draft writing through the use of my own writing skills. I provide other writers with clear direction on what needs to be written, useful feedback as to how they could improve their work, a realistic timeline for completing the project, and access to credible resources.